Lacoste Shoes in 1933, Rene Lacoste marched into the business circle officially, organized La Chemise the Lacoste ready-made clothing company. He embroidered the famous alligator on production all shirts to symbolize that founded has taken beginning of the clothing brand marking by the graph. in 2001 Lacoste also started to reveal graceful and honored one side, promoted a brand-new fashionable series: Club. Gentleman Club and woman series esteem fashion, but is comfortable, advocated that the collection graceful and comfortable is a body's clothing, again walked in the fashion front. “Club” idea upscale perfume series: Pour Homme and Pour Femme also promote. , causes the Lacoste brand the overall idea - - “the movement manner, the treatment life” (“sports spirit, treatment life”) even more to strike root in the hearts of the people.
in 1933, French famous tennis athlete Rene Lacoste established the Lacoste brand, established the true movement fashion. 70 years have passed by, Lacoste has insisted it is in sole possession of the style, the advocation is tenacious, opposes to show off, advocated gracefully with individuality development, relaxed comfortable, is safely satisfied and stretches freely. Rene Lacoste in the 20s and the 30s vertically and horizontally tennis world, successively has captured the US Tennis Open, the French Open and the Wimbledon public competition three all-inclusive sports event's laurel crown. He is also is known as “the hackbuteer” that French man tennis team's member, and won the Davies cup together in 1927 with the teammate.
